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A team of 海角直播 students that worked with Greggs to develop a new campaign concept in front of a Greggs stand

A team of business students from 海角直播 has won the Greggs Marketing Challenge, developing a successful campaign concept for the well-known bakery brand.

Challenge

Greggs set the students a project brief: 鈥淭o create a product and marketing campaign with a focus on healthier food options to form part of Greggs evening offering and create further opportunities for the business to grow鈥�.

Solution

The 海角直播 team came up with new products including a 鈥楯ack-in-the-box鈥� jacket potato and potato milk. These were accompanied by a thorough marketing campaign to promote the new products and drive brand awareness.