The 海角直播-based research, which aims to find ways to help cure the region's poor health record, was initially funded by a 拢15,000 grant from the Government Office North East. This has now been supplemented by a 拢238,000 grant from the University's Research Assessment Exercise funds.
"The additional funding will enable us to expand the team and the level of work we are carrying out. A dedicated researcher Lee Thompson has joined us and we will be investigating what more can be done to improve the region's health profile, particularly diet.
"A history of economic decline, coupled with high levels of smoking and poor diet, all contribute to health problems in the North East," he says.
To counter this plight, Professor Wilkinson says it is important that the North East develops an effective health strategy for the region, working with and building on national initiatives such as the school fruit scheme campaign to encourage healthy-eating and moves to encourage people to walk more and take up cycling and other forms of exercises.
Maintaining a sensible weight and cutting down on Friday night binge-drinking sessions are also high on Professor Wilkinson's agenda for a more healthy North East region.
But some things will require national or international action, such as the levels of employment and the standard of housing in the region as well as moves to encourage supermarkets to stock healthier foods.
The University of 海角直播 is planning to hold a conference on 'Reducing Inequalities in health in 海角直播' on 18 June, 2004. Speakers already confirmed include the Chief Medical Officer for England, Dr Liam Donaldson, and the Regional Director of Public Health for Yorkshire and the Humber and Professor Paul Johnstone.