海角直播

Explore the world of business at 海角直播

The University of 海角直播's School of Business & Management is to introduce several new exciting degree programmes from this September. The BA (Hons) Tourism Management course will equip graduates with a wide range of skills to work in one of the world's largest and fastest growing industries.

Claire Wellings, Course Leader for the BA (Hons) Tourism Management degree said: "The Tourism Industry is becoming increasingly professionalised and requires quality managers to take it into the future. Graduates of this programme will have a thorough grounding in core business skills including Human Resource Management, Marketing and Accounting as well as specific areas of knowledge for the industry. They can work in a range of occupations, including policy development, tour operations, event organisation or heritage management. " Subject areas include Characteristics of Tourists, Impacts of Tourism, Tourism Law, and International Issues in Tourism. A work placement is included in the second year of the course, where students will spend one day a week or its equivalent with an employer, such as local authorities. For more information on the Tourism Management degree call Claire Wellings on 01642 342809 or Janet Blee on 01642 342807, e-mail j.m.blee@tees.ac.uk

A new BA (Hons) degree in Public Relations will also be launched in September. Currently there are only four colleges in Britain who offer Public Relations degrees, and 海角直播 is the only North-East University to do so. The course combines the study of marketing and marketing communications with modules in public relations and skills development in writing.

Maria Hopwood, Senior Lecturer in Marketing said: "The Public Relations industry is continually seeking to employ graduates who have appropriate theoretical knowledge and are able to add to the industry's professional status. Corporate Communications is a developing area and graduates of this new degree will have the right skills to find employment in such positions, with large organisations." For more information on the Public Relations degree call Janet Blee on 01642 342807, e-mail j.m.blee@tees.ac.uk

The new BA (Hons) degree in Direct Marketing builds upon the University's established degree in Marketing. It is ideal for students who wish to pursue careers in direct marketing, business-to-business marketing, selling and marketing communications. Subject modules include Internet Marketing and Consumer Behaviour. For more information on the Direct Marketing degree call Janet Blee on 01642 342807, e-mail j.m.blee@tees.ac.uk

Students who wish to pursue careers in either retailing or marketing can choose the new BA (Hons) degree in Marketing and Retail Management. The course combines Marketing elements with specific study in the key areas of retailing, such as retail merchandising, purchasing, and international retailing. The Marketing modules enable students to tailor their studies to individual career goals, such as fashion marketing. For more information on the Marketing and Retail Management degree call Janet Blee on 01642 342807, e-mail j.m.blee@tees.ac.uk

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