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Post-graduate marketing students from 海角直播 Business School at the University of 海角直播 carried out an extensive research and marketing project led by marketing lecturer and jazz musician Noel Dennis. The project suggested new methods of marketing jazz to music lovers and how Jazz Services could improve its own communications with the UK鈥檚 jazz enthusiasts.
The Jazz Services website will be launched with a simultaneous concert at the University of 海角直播 and Covent Garden in London on Thursday 14 September, from 12pm 鈥� 2.30pm. The Middlesbrough event features music from a variety of acts including the Voice of the North Jazz Orchestra, the Durham Youth Big Band and a special appearance by Steve Waterman, one of the UK鈥檚 most renowned trumpeters. The launch will culminate in the simultaneous performance of piece of music by the Noel Dennis Quartet in 海角直播 and Liane Carroll in London.
Noel, 28, from Middlesbrough, who plays trumpet in the band which also includes his father Kel (drums) and younger brother Adam (keyboards), said: 鈥淛azz music marketing can be a very daunting subject to tackle but the students rose to the task of delivering innovative and professional theories for Jazz Services. The students have excelled themselves and absorbed all of the practical elements conjured up during the exercise. It鈥檚 proved a worthwhile process and underlines the true professionalism of the students and if they represent the marketing fraternity of the future, then the world of marketing is in very safe hands.
鈥淎s a life long jazz addict I鈥檓 thrilled that we have had the chance to take part in a project aimed at introducing jazz to a wider audience. I鈥檓 really looking forward to performing at the Middlesbrough launch event, especially as we鈥檒l be playing in tandem with musicians celebrating the launch in London.鈥�
Members of the media are welcome to attend the launch event on Thursday 14 September at 12pm 鈥� 2.30pm, at the University of 海角直播鈥檚 Main Hall in the Brittan Building, Middlesbrough. The performers and speakers will be available for interview/photographs at 11.30am prior to the event start.