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University certificate creates better managers for Sainsbury’s

Despite a 20-year career in retail that includes spells at the country’s top supermarkets, Simon Ingham believes his University-accredited qualification has made him a much better manager.

Simon, 47, from Newton Aycliffe, County Durham, is manager of the Sainsbury’s store at Chapelhouse in West Denton, Newcastle Upon Tyne. He recently completed the part-time Certificate in Advanced Professional Development - Resource Management in the Retail Sector at the University of º£½ÇÖ±²¥.

He has worked for the company for three years, just after they joined forces with local retailer, Bells Stores. Simon is no stranger to the retail sector, having taken on management roles at Superdrug, Morrisons, Fine Fare and a local newsagent during his 20-year retail career.

After taking a break from retail and working as a sales representative for two years, Simon applied to join Sainsbury’s management scheme and was immediately impressed with the company’s professionalism.

He said: ‘The company places a great deal of emphasis on training, which impressed me straightaway. I was one of eight managers selected to complete the University certificate, which is designed to fit around your current job and personal life.

‘During the course, we completed various assignments that were relevant to our day-to-day experience of managing a shop. This included management techniques, communication skills and looking at how you perceive yourself.

‘There was also a lot of theory work to complete. It was a big challenge, juggling the study as well as working full time. I have no doubt that it has made me a better manager, has benefited my colleagues and ultimately has increased the level of service we provide for our customers.’

Dr Ruth Helyer, Head of Workforce Development in the University’s Department of Academic Enterprise, said: ‘The continued success of this course and our partnership with Sainsbury’s highlights how responsive the University is to addressing employer engagement issues. Credit must also be given to the students, who have always embraced the course with their enthusiasm and commitment.’

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