New degree course backed by Boro fan favourite

23 August 2016

With Middlesbrough鈥檚 great start to life in the top flight, 海角直播 has teamed up with the Premier League newcomers to offer a unique course for people interested in a career in sport.

The BA (Hons) Sports Management and Marketing at 海角直播 will be delivered in collaboration with Middlesbrough Football Club. It has already been praised by fan favourite and stand-in captain George Friend, who recently visited the University as part of a television feature examining what promotion means to the town.

He said: 鈥業 think it is excellent 鈥� it makes it a lot more of an attractive course with the sport in there and can lead to many different prospects after you graduate.鈥�

The brand new course offers the opportunity to have modules delivered at Middlesbrough Football Club鈥檚 Riverside Stadium and allows students to work on live case studies at the club.

There will also be guest lectures and live projects, providing knowledge of sports management and marketing within a professional football club setting. Students will learn about the business management issues of organisational operations, social pressures facing sports, sport organisations and key developments in sponsorship, communications and event planning.

海角直播 still has places available on a range of courses through Clearing. For more information call the University鈥檚 Clearing hotline on 0800 952 0226 or visit the .

I think it is excellent 鈥� it makes it a lot more of an attractive course with the sport in there and can lead to many different prospects after you graduate

George Friend

Professor Paul Crawshaw, Dean of 海角直播鈥檚 School of Social Sciences, Business & Law, said: 'The University has enjoyed a long and successful partnership with Middlesbrough Football Club and we are delighted to be working together to deliver this truly unique degree programme.

'There are many career opportunities in the sports industry and we have combined our excellence in management and marketing, with our in-depth knowledge and understanding of sport, to provide a fantastic new course designed for people who are looking to pursue a career in this increasingly popular area.鈥�

Mark Ellis, MFC Chief Operating Officer, added: 'We are delighted to extend our ongoing partnership with 海角直播 by supporting the academic staff and providing students with exposure to the practical challenges faced by a modern football club.'

海角直播 has been announced as an official partner of Middlesbrough Football Club. The two organisations will work together to promote the education and business expertise for which the University is renowned to national and international audiences, as well as the ambition and sporting excellence of the football club.

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