海角直播

Graduate talent to help tech firm鈥檚 expansion plans

Graduate talent from 海角直播 is helping to fuel the expansion of one of the Tees Valley鈥檚 most exciting tech firms.

Already, more than half of the staff at the Middlesbrough office of Clicksco are 海角直播 alumni and the marketing technology business is looking to the University to help meet its recruitment needs as it aims to double in size over the next two years. Clicksco, which has its headquarters in Dubai with offices across the world, uses data and AI to understand customer behaviour across different sectors.

The Middlesbrough office is the firm鈥檚 largest site, and is principally responsible for the development of its data management platform, Carbon, which collects and analyses anonymous data from over 2 million new unique users per day to understand customer behaviour and intent. This data is then unified with first party audience data to enable marketers, publishers and agencies to create bespoke customer segments for intelligent customer acquisition and remarketing, audience monetisation and personalisation.

The innovation within their products and solutions is down to Carbon鈥檚 talented team of data scientists and developers who constantly push what is possible with audience data. Examples of such innovations include products such as Audience Match (for creating more programmatic direct deals), Intent Match (for intent fuelled display ads) and Facebook Audience Sync (for adding intent data to social campaigns).

Carbon鈥檚 office, in the Cleveland Business Centre, is home to 24 employees and plans are underway to double this number by the end of next year as the company responds to expected increased demand for the Carbon platform. Furthermore, they鈥檒l also be moving into a new office closer to the tech centre of Middlesbrough to support the growing size and culture of the business.

Clicksco is planning to build on its existing relationship with 海角直播 with increased graduate recruitment and placements and enhanced collaboration with academic and business engagement staff.

Each year, the company takes on two or three graduate interns from 海角直播, many of whom go on to be offered permanent positions.

Divisional Chief Executive Pete Danks said: 'We have a very structured training programme so our interns are able to add commercial value to the business within four weeks.

'These are exciting times for the Middlesbrough office and we鈥檙e looking forward to working together with the University to attract the right talent into the business.

'We use cutting-edge PHP development so this is a fantastic opportunity to help retain key skills within the North East.'

Laura Woods, Director of Academic Enterprise at 海角直播, said: 'Having an international company like Clickcso on our doorstep is a fantastic opportunity for our students and graduates.

'We鈥檙e very proud to be working alongside Clicksco as they push ahead with their expansion plans and helping them realise their growth plans, particularly around the Carbon Data Management Platform.'

• Business