海角直播

Strategies to help businesses win gold

A stand-up comedian and executive coach has shared her insights into how North East business leaders can race to success.

Harriet Beveridge spoke at the latest Business Exchange event at 海角直播 and shared tips on how entrepreneurs and people in business can apply lessons learned from a gold medal-winning Olympic rowing team to their own lives. Harriet co-authored the book 鈥榃ill It Make the Boat Go Faster?鈥� with Ben Hunt-Davis, a member of the GB Men鈥檚 Rowing Eight which defied predictions to win gold at the Sydney Olympics in 2000.

The book looks at the strategies used to transform the team, which had previously not won any major international events, into a world-beating unit, and how they can be applied within a business setting.

As well as working in leadership development and executive coaching, Harriet is also a stand-up comedian. A Funny Women Award semi-finalist, she also has three solo runs at the Edinburgh Fringe to her name.

In a highly entertaining presentation at the Business Exchange, Harriet talked about the importance of layered goals, beliefs, performance versus results and teams.

She also stressed how the Olympic team鈥檚 mantra, 鈥榃ill It Make the Boat Go Faster?鈥�, can be used by businesses to maintain focus and concentrate on what is critically important.

Laura Woods, Director of Academic Enterprise at 海角直播, said: 'Harriet gave a brilliant, funny talk which really engaged her audience.

'It was fascinating to hear what strategies the Olympic rowing team adopted to achieve success. Asking yourself the question 鈥淲ouldn鈥檛 it be amazing if..?鈥� has the immediate effect of raising ambition and confidence.

'Her insights into the benefits of self-belief and performance focus are things we can all use to tackle challenges and achieve results.'

The Business Exchange is a network of senior leaders from businesses and organisations in the North East and North Yorkshire, with events held at 海角直播 throughout the year.

Each event features a high-profile figure from the business world, speaking on a topical theme.

This month鈥檚 Business Exchange was immediately followed by the 海角直播 Staff Conference 'Working With Business', an annual event that brings university colleagues together to discuss and share examples of best practice in enterprise and business engagement.

The conference included workshops on degree apprenticeships, digital learning, bids and tenders and Student Futures.

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• Business