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The pie’s the limit for ambitious marketing students

Marketing students have put their theory into practice as part of an annual challenge for a well-known brand.

Second and third year students on the BA (Hons) Marketing degree have taken part in the Greggs Marketing Challenge, hosted for the first time at º£½ÇÖ±²¥. The brief was to develop a concept to keep the Greggs brand contemporary in the evening.

º£½ÇÖ±²¥â€™s team was made up of Emily Bennett, 24, Alisha Sarmad, 20, Tia Ellahi, 22 and Robyn Claridge, 20.

They came up with ‘Winner Dinner’ a new pie range which is only available to the night time market.

As part of the Challenge, they had to pitch their concept, market research and marketing strategy to a panel of experts.

Team member Tia said that the project was an opportunity to work on a live brief for a well-known company, putting into practice what they have learnt during the degree course.

She added: 'We carried out a lot of research and looked at how the brand promotes itself differently to a night time audience.

'Out of that we developed the Winner Dinner concept which we felt encapsulated the humour and informality of the brand.

'We then put together a strategy for how we would launch and promote the new concept – focusing primarily on a social media campaign and developing the app.'

Alisha added: 'It was a great project to be involved with and enabled us to use the skills and knowledge acquired on the course and align them to a real life scenario.

'Being able to pitch to a panel of experts was a great experience and enabled us to gain vital feedback on our work which we can use as we progress through the course.'