鈥淟uke asked me to film the music video as he wanted the production to involve North-East artists. The track producer is also from Darlington, so it seemed fitting to have the visual aspects encompass his northern heritage.
鈥淭his is the first music video I have produced and to have it viewed nationally is an honour and something I never expected, especially for my first music video.
鈥淟uke is gaining momentum to become a well-established artist, which is well deserved through hard work and talent.鈥�
Edward, 21, from Darlington added: 鈥淭he idea behind the music video came from trying to deliver a raw sense of living in a northern market town. Darlington is a big part of his story, which we both wanted to pay homage to.
鈥淲e wanted it to feel as if Luke was having a conversation with the viewer; that's why the first two minutes is one take.
鈥淭he outro was almost a testament to Luke breaking the cycle and the realisation he needs to move on, whether it be from his home town or jobs he doesn't want to do and to make something of his music career, which I fully believe he will.鈥�
The course allows me to work with like-minded creatives
Commenting on his studies, Edward added: 鈥淭he course allows me to work with like-minded creatives. Before getting into filming, I did an apprenticeship in fabrication and welding. To experiment with ideas is so fulfilling and it鈥檚 almost a 100 percent u-turn from where my life was two years ago.鈥�
He added: 鈥淭he day before the video release, I was a bit nervous about how people would interpret the video, but I've been pleasantly surprised and look forward to my next project.
鈥淭he one rule I have when making a video is that I like it to be authentic and the project to be a collaborative experience. Instead of me just holding a camera, I want to understand what the subject is feeling or trying to say, whether it be a skate video or a music video, the subject's story is key to me.鈥� Luke said: 鈥淚t was easy to bring the message of the song to life because we have both experienced similar things whilst growing up here. My northern heritage is something that鈥檚 so important to me and I鈥檓 proud of where I come from.鈥�
There is a feature on Luke Royalty which showcases the I Do video in the