海角直播

Durham City鈥檚 new 21st century image

Durham City鈥檚 status as one of the UK鈥檚 most notable tourist destinations could receive a boost from a student from the University of 海角直播鈥檚 BA (Hons) Design Marketing degree course.

For Andrew Murray, 26, has produced his final-year project, which is designed to brighten his home City鈥檚 image. His designs aim to give Durham a more cosmopolitan feel in line with the new tourist attractions, bars and restaurants which are being constructed as part of Durham鈥檚 鈥楳illennium Scheme鈥�. Andrew said: 鈥淚 felt that Durham could learn a lot about marketing itself by looking at what has been achieved in places such as York and Edinburgh, where they have modernised their image with the aim of changing external perceptions. The City of Durham is obviously strongly associated with its castle and cathedral but new developments are changing the face of tourism in the area.鈥�

As well laying down a tourism marketing strategy for the city, Andrew has designed posters, logos and banners with the strapline 鈥淰ision of the Future鈥�. He hopes that some of his ideas will be adopted by the City Council as it seeks to promote its revitalised tourist offering. Andrew will also exhibit his work at the 鈥楴ew Designers鈥� exhibition in London in July.

Andrew鈥檚 work will be displayed at the University of 海角直播鈥檚 Design Degree show from Monday 11 June-Thursday 14 June, from 9am-4pm each day. The show is free and open to the public. It will be held in the University鈥檚 Main Hall, off the main entrance, near the King Edward鈥檚 Square junction with Borough Road, Middlesbrough.

On Saturday 16 June the show moves to Lookers Audi showroom at Mandale Road, Thornaby, Stockton-on-Tees. The show again will be free and open to the public on Saturday 16 June from 9am-5pm, and on Sunday 17 June from 11am-4pm. For more details on the Design Degree show at the University contact Helen Smith in the School of Law, Arts & Humanities on 01642 384052. Details on the show at Lookers Audi are available from Simon Ginsberg, Business Development Manager on 01642 603444.

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