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Course overview
Study at 海角直播 International Business School
See what it鈥檚 like to study at our modern, enterprising and dynamic business school
Marketing is at the heart of any international organisation and plays a central role in influencing consumer behaviour. You explore the fundamental values that connect people, brands, and stakeholders, looking at a range of areas such as digital marketing, brand awareness and strategic marketing.
Join a community of learners from over 100 different countries to develop your management knowledge in a cross-cultural context. The emphasis is on you taking control of your own learning, advancing you as a business thinker and decision maker through workshop-based, interactive and developmental activities.
Top five reasons to study international business management top-up with marketing with us:
- Real-world experience: our final-year students run 海角直播 Marketing Clinic offering tailored real-world consultancy services to small businesses, social enterprises, sole traders and start-ups in the Tees Valley area.
- Industry input: we work with brands including Coca-Cola, Apple, Volvo, and Microsoft, to give you experience of working with global organisations.
- Excellent academic support: marketing at 海角直播 scored a positivity measure of 91.6% for academic support (National Student Survey 2026, tees.ac.uk/source).
- Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Fuel 鈥� a start-up community who provide support and advice for students looking to start a new business venture.
- International community: benefit from 海角直播 Business School鈥檚 great international community to develop your management knowledge in a cross-cultural context.
We鈥檙e a proud signatory of the, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the knowledge, skills and behaviours to solve the global business challenges.
Course details
Course structure
Core modules
Contemporary Issues in Business Management
You develop an understanding of the challenges faced by organisations and explores the controversies and dilemmas of contemporary management thinking and practice. You study three key interrelated contemporary issues facing businesses - internationalisation; technological innovation and sustainability.
This is a 20-credit module.
Marketing Planning Application
Building on prior learning you complete a live project where you develop a strategic marketing plan for national brand Greggs. You explore marketing as a managerial activity in a real-time situation, gaining valuable industry experience and skills.
You develop an insight into the new buyer thought process and how sales is an essential skill that carries over into many industries. You explore the sales personalities required for dealing with buyers and how to implement a dynamic sales process.
Undergraduate Business Project
The module comprises a learner-managed business project, the topic area of which will be associated with the your programme area of study. The project will provide you with an opportunity to demonstrate your capability to undertake an individual piece of research within a business context.
The project may be an investigation of a relevant issue of academic interest, an investigation of a practical business issue, or a live problem-solving project.
This is a 40-credit module.
Undergraduate Business Research Methods Top-up
This module seeks to develop your skills in research methods applicable to business and related areas. It focuses on qualitative and quantitative research methods, and will prepare you for the Undergraduate Business Project module.
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This is a 20-credit module.
Modules offered may vary.
How you learn
Modules are taught via lectures, seminars, practical workshops and group work. Teaching staff also adopt a range of web-based technologies to deliver module and programme content, assess, provide feedback and communicate with students.
How you are assessed
The programme is assessed via a variety of methods including assignments, examinations, group work, presentations and live practical projects.
Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible.
Find out more about our disability services
Find out more about financial support
Find out more about our course related costs
Entry requirements
Entry requirements
Successful completion of a foundation degree or higher national diploma (or equivalent) in a business-related subject. When applying through UCAS, make sure that you indicate your point of entry as Year 3.
For general information please see our overview of entry requirements.
International applicants can find out what qualifications they need by visiting our international country pages.
Employability
Career opportunities
We provide an environment that allows you to build on and further develop the 鈥榚xtra鈥� practical employability characteristics that will make you more interesting to employers in the job market once you graduate.
Our staff use their extensive business connections to provide many and varied opportunities to engage with potential employers through fairs, guest lecture sessions, live projects and site visits. In addition we offer a series of workshops and events that ensure all students are equipped with both degree-level subject knowledge plus the practical skills that employers are looking for in new graduate recruits.
Our award-winning careers service works with regional and national employers to advertise graduate positions, in addition to providing post-graduation support for all 海角直播 alumni.
Information for international applicants
Qualifications
International applicants - find out what qualifications you need by selecting your country below.
Select your country:
Useful information
Visit our international pages for useful information for non-UK students and applicants.
BA (Hons) International Business with Marketing (Top-up)
BSc (Hons) International Business Management